Making History Work for You
Your organizationís history is an important story that should be properly recorded, preserved, and presented in a compelling, readable format. Oral histories furnish an invaluable source of information and our professional associates are highly skilled at conducting oral history interviews and processing the transcripts to create an audio and written first-hand account of your organization. Over the years, HistoryConsultants has established a solid relationship with both local and national marketing firms enabling us to coordinate and consult in the creation and design of your professional marketing portfolio.
The professional historians at HistoryConsultants are trained to:
- Tell the story of how your firm ultimately achieved its highly regarded reputation.
- Place your story into a comparative historical context.
- Evaluate the impact of historical events related to your business.
- Chronicle the nature and extent of change over time.
Good history requires the specialized touch of highly trained, professional historians who have been schooled in archival research, critical evaluation of evidence, and the art of writing compelling narrative history which provides some of the major benefits of a history.
Planning the Project
Planning a successful historical project involves several key steps. The purpose of this project is to tell the rich and unique story of your organizationís history. HistoryConsultants will guide you through these steps to make your history work for you.
- Designate a small Project Coordinating Committee (Editorial & Invoice approval)
- Identify the audience: both internal and external audiences; think globally. Each project should express the values, goals, and mission of an organization.
- Determine the scope and potential applications for the project: (books, media kits, historical displays, etc.) Marketing, employee training, orientation, and public relations are just a few of the important aspects to consider.
- Develop Project timeline and budgets.
- Identify key people to be interviewed. Oral history is a significant element in all corporate/institutional histories.
- Develop a research plan including archival sources. Thorough research reveals the significance of corporate change, growth, business opportunities, and organizational stability.
- Review publishing and design options. Editorial integrity is paramount. A balanced history relates the challenges as well as the successes of an organization.
- Final Products: The publication should be beautifully designed and well illustrated with maps, charts, sidebars, and readable text.